Medline Microban

Client: Medline
Role: Lead 3D Artist & Motion Designer (Sole Creator)
Scope: Character development, 3D production, animation systems, motion graphics
Deliverables: Amazon product videos + campaign-ready character asset

Medline needed a distinctive way to educate Amazon buyers on its Microban antimicrobial product line while creating a recognizable campaign asset that could extend beyond a single video.

I developed a germ antihero character inspired by classic spokesperson campaigns — designed to represent bacteria attempting, and failing, to interact with Microban-protected products. The character was built to function across both motion and print applications.

As the sole creator, I led the full 3D production pipeline, including character concepting, modeling, texturing, rigging, and animation. I also handled all motion graphics and final compositing.

This marked the company’s first large-scale character animation initiative, requiring the development of new animation workflows and scalable interaction systems to support multiple product types.

The final assets launched across Amazon product listings and established a scalable visual identity for the Microban product line, with the character designed for continued use across future marketing and print campaigns.