Quidel Ortho

Sales enablement campaign for Quidel Ortho diagnostic systems. As Associate Director, I produced three of four videos directly and established the visual framework and production system used across the series.

Client: Quidel Ortho
Role: Associate Director, Animation Studios
Scope: Campaign development, 3D visualization, animation systems, team oversight
Deliverables: 4-video sales enablement series (3 produced directly, 1 directed)

Quidel Ortho required a cohesive set of explainer videos to support sales representatives presenting complex diagnostic systems in the field. The objective was to create concise, visually engaging demos that could communicate product value quickly during in-person meetings, internal presentations, and web distribution.

As Associate Director, I led production on three of the four campaign videos and established the visual direction and animation framework used across the series. Working from supplied CAD files, I handled texturing, lighting, and animation to translate highly technical hardware into clear, digestible storytelling.

To ensure scalability and consistency, I developed a repeatable production system that allowed multiple product variations to live within the same visual language. The fourth video was executed by a junior animator under my oversight, following the standards and pipeline established for the campaign.

The final assets equipped sales teams with polished, field-ready tools designed to simplify complex information and support product demonstrations across multiple touchpoints.