Takis Evergreen Social 2025

Evergreen social campaign for Takis introducing new flavor extensions. I originated the campaign concept and led creative direction across the series.

Client: Takis
Role: Associate Director, Animation Studios
Scope: Concept development, creative direction, 3D production, simulation design, team oversight
Deliverables: 7-video evergreen social campaign (5 produced directly; 2 executed under my creative direction)

Takis required a scalable evergreen campaign to introduce new flavor extensions across social platforms. I originated the overall creative concept and established the visual direction from the outset, building a bold, high-energy system aligned with the brand’s intensity.

Working closely with designers and the brand team, I helped shape storyboard concepts that were presented to the client. Once approved, I translated the 2D boards into fully realized 3D executions, defining lighting, pacing, and simulation workflows that carried across the series.

Five of the seven spots were produced directly by me, incorporating fire and liquid simulations to amplify each flavor’s personality. While every video featured a distinct hero moment, all assets were designed to live within the same cohesive visual family.

I maintained direct communication with the client throughout production, presenting work, navigating revisions, and refining creative solutions to ensure alignment with brand standards and campaign objectives.